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3 Reasons Grocers Profit From a Loyalty Program

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 You probably have a wallet or keychain filled with loyalty cards. Everywhere you go there seems to be someone offering some sort of rewards program for shopping with them. This is not a coincidence. A properly implemented and executed loyalty program can provide a store with more sales, valuable customer behavior information, and ultimately more profits. Independent grocers are in a constant battle with big-name retailers. Most of these retailers are offering rewards programs. So why aren't most independents? Some will say it is too expensive, time-consuming or that it is not needed. This is simply not true. Loyalty programs can be as simple or complex as a retailer wants, set up to run quickly and seamlessly with their point of sale and back-office software, and are definitely needed for any independent grocer serious about beating the competition. There are three prime reasons that a loyalty program makes sense for any retailer. 1) Increase Basket Size and Profits It is proven ...